- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How effective is the combination of your main product and ancilliary texts?
- What have you learnt from your audience feedback?
- How did you use new media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before our music video had even reached preliminary planning stage, we were already doing plenty of research about the conventions associated with music of the same genre of our chosen song. There are blog posts deconstructing many rock bands' music videos, ranging from Linkin Park to the Foo Fighters. In watching all of these videos, we picked up on many of the common themes.
Due to all of our research, we were thinking of the genre's conventions from the very first conception of our music video. Straight from the off, we were thinking of how we could utilise common themes such as shaky cam, perpetually moving camera, extreme close-ups etc. etc. In fact, these themes turned out to be the most popular aspect of our video according to the peer feedback, so using the conventions was extremely beneficial to our group.
We didn't so much 'challenge' the conventions of real music videos as use them to our advantage. We wanted to ensure that our music video would 'fit in' with real videos, rather than do something completely different to all of them. I feel that this was something we did very well, as the fast editing and shaky camerawork are both, in my opinion at least, very effective. As well as basic filming techniques, the editing and even atmosphere itself was inspired by real-life music videos. In my opinion, the thing that sets professional music videos apart from home-made ones is the atmosphere they convey. Professional music videos manage to perfectly encapsulate the moods of the song itself. With my old post highlighting the mood of the song at different points and how the music video could reflect this, I think it is clear that we at least attempted to sync the video to the song as much as possible. Overall, I think that using this technique - a technique seen in videos of all musical genres - made our video come across as much more professional. One example would be the pace increasing during the verses between each chorus, and the bridge before the final chorus being the fastgfjgfjf